Potomac in the News
We have always worked to provide a unique perspective in the industry, challanging norms and always striving for better. From time-to-time we have an opportunity to share our voice in the media, which may be found here.

‘Rule of law prevailed’: Advisers confident after riots at US Capitol
“By any account what happened yesterday at the Capitol was disgusting and sad,” said Manish Khatta
Nineteen Predictions for Wealth Management in 2021
In this impressive lineup from WM, Manish Khatta shares a prediction for 2021 that will see sub-$100 million wealth managers continue to revolt.
As Oranj nears shut down date, rivals woo advisors in need of new software
“Ultimately, this is a wakeup call for advisors to get to know the tech companies they are getting in bed with.” – Manish Khatta
Press Release: Potomac Fund Management Partners with Geneos Wealth Management
Potomac is pleased to announce that its model portfolios are now available on the Axiom RIA platform available to Geneos…
Potomac Model Portfolios Now Available on Axiom RIA, Fidelity Platforms
Axiom RIA, an investment platform available to Geneos’ 300 advisors, and Fidelity are adding Potomac Fund Management’s tactical…
Victory Capital admits to ‘leaking’ AUM after Schwab acquires USAA wealth managers
“They probably should have bought both or neither.” says Manish Khatta President and CIO of Potomac Fund Management
Fintech:
The Next Generation
As guest columnist for WealthManagement.com, Manish Khatta discuss how integrations are giving way to the all-in-one solution.
Advisor fintech firm Oranj closing at the end of 2020
Oranj’s closure also demonstrates the limitations of model marketplaces as a business, says Manish Khatta, President and CIO…
Robinhood allegedly implied a fiduciary duty to novice investors
“No matter how cool the big brokers think they are becoming they still have antiquated policies,” adds Manish Khatta…
Press Release: Sharon Almeida’s Cents & Sensibility has joined the Union UMA
Almeida, with $92 million in AUM, prides herself on efficiency and exceptional client service. She wanted a partner that understood…
Small nimble firms still have a lock on doing well and making a great living.
As a guest columnist for RIA Biz, Manish Khatta discusses how oftentimes small advisors are either condescended to or marginalized.
Ellevest’s ‘for-women, by-women’ message gets more literal
Charlie Kroll co-founded Ellevest but he kept a low profile and mostly followed the ‘wildly creative’ lead…
Known for his high ’emotional quotient,’ Jason Lahita rides solo, again
The Los Angeles RIA PR pro is launching a company called StreetCred from a backyard outbuilding…
A Critical, Little-Known Corner of Finance Reawakens
We, over the last couple of years, have just heard overwhelmingly how frustrated advisors are, because they feel like their only choices…
A Small Investment Company Launches a TAMP for the Little Guy
Potomac says competitive pricing and superior service will make Union a viable business, even amid consolidation.
Union UMA Platform
Press Release
Potomac Fund Management launches Union, a new UMA Platform for Small Business Advisors. Read the Press Release here.
SMArtX raises $4 million to compete as a ‘Vestmark’-model firm
The Jacksonville RIA software firm gave the Palm Beach, Fla. fund manager a shot at the fast-track that worked — but now the three-year…
Social media savvy advisers meet in real life at new conference
New technology-focused event engages advisers with content mostly from other advisers. Scottsdale, Ariz., was home to Wealth/Stack…
GIPS compliance
levels playing field
In a perfect world, smaller investment firms would be judged on their performance within de-fined investment objectives without…