by Christopher Norton | Jun 17, 2021 | Chase, Copaflyer, Goodnow, Jen, Jordan, Martina, Podcasts
Do you dream of infusing the creativity of a global innovation firm into your practice? Likely no, but that doesn’t mean it’s a bad idea. For this meeting of the Potomac Book Club, we read “Creative Confidence,” from the founders of IDEO. We share: What we like and...
by Christopher Norton | May 27, 2021 | Copaflyer, Jordan, Martina, Podcasts
On Monday May 24th, Potomac launched Bull Bear cereal. Not your everyday brand awareness project for an investment strategist, we discuss: Why we did it How we did it Success and failures We hope you enjoy and follow us on this journey! Subscribe in Google...
by Christopher Norton | May 20, 2021 | Copaflyer, Jordan, Martina, Podcasts, Potomac Couch
So, after nearly 100 episodes of the Conquer Risk podcast… what do you do with almost 200 recommendations? Re-watch them and provide, well, let’s say feedback. We picked four clips at random and let the marketing team react. We hope you enjoy and follow us on this...
by Christopher Norton | Apr 30, 2021 | Copaflyer, Jordan, Martina, Podcasts
Ever wanted to learn how to produce a live show? We did, and we thought, “how hard can it be?” So, we decided to learn by doing, live – for all the world to see. Join us as we discover: What works What doesn’t What surprised us We hope you enjoy and follow us on...
by Jennifer Burton | Apr 23, 2021 | Jen, Jordan, Martina, Podcasts
Ever wish you read more? We did, so we started a book club. Join us as members of the Potomac team sit down to share our takeaways from “Delivering Happiness,” the Zappos story, including: Making customer services the responsibility of the entire company The power of...
by Christopher Norton | Apr 2, 2021 | Copaflyer, Jordan, Martina, Podcasts
On April 1st, 2021 (the day before this was published) we launched a one-day, over-the-top, and completely fake campaign for Potomac NFTs. In this episode of Build in Public, our marketing team breaks down their April Fools’ meme: HOW we built it WHY we built it...
