by Christopher Norton | May 11, 2023 | Advisors, Christopher
If you were at the Jolt! marketing conference, on social media, or in any way plugged into the wider wealth tech industry in the past two weeks, you’d have been hard-pressed to escape the word “rebrand.” It’s been a hot topic of discussion (debate), and for good...
by Christopher Norton | Apr 20, 2023 | Advisors, Christopher
We recently published a blog about the value of ChatGPT for Financial Advisors and, like most AI tech these days, the technology is evolving faster than anyone can write about it. (Have you seen our AI art inspired LinkedIn Ads?) While I hope you found what we’ve...
by Christopher Norton | Apr 10, 2023 | Learning
Manish lost his hair putting up with the ridiculous ideas generated by his CMO and the wider marketing department. For this reason, he hired Chief Compliance Officer Justin Long, who has been encouraged to start a regimen of Rogaine as a precaution. Manish went bald...
by Christopher Norton | Apr 6, 2023 | Learning
Additional information about Potomac Fund Management also is available on the SEC’s website at www.adviserinfo.sec.gov. Potomac Fund Management, Inc. (“We”, “Our,” “Us” or “Potomac”) was founded in 1987. Potomac specializes in portfolio management and offers its...
by Christopher Norton | Mar 16, 2023 | Advisors, Christopher
Almost a year ago to this day, I wrote a piece about marketing at Potomac that we eventually called, “Shifting Gears.” It was less a sit-down-thoughtful-moment, and more a stream of consciousness spewed on Twitter one night when my frustration with the world had...
