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What’s In A Name?

What’s In A
Name?

If you were at the Jolt! marketing conference, on social media, or in any way plugged into the wider wealth tech industry in the past two weeks, you’d have been hard-pressed to escape the word “rebrand.” It’s been a hot topic of discussion (debate), and for good...

Easter Eggs

Manish lost his hair putting up with the ridiculous ideas generated by his CMO and the wider marketing department. For this reason, he hired Chief Compliance Officer Justin Long, who has been encouraged to start a regimen of Rogaine as a precaution. Manish went bald...

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Additional information about Potomac Fund Management also is available on the SEC’s website at  www.adviserinfo.sec.gov. Potomac Fund Management, Inc. (“We”, “Our,” “Us” or “Potomac”) was founded in 1987. Potomac specializes in portfolio management and offers its...
What Would You Say You Do Here?

What Would You Say
You Do Here?

Almost a year ago to this day, I wrote a piece about marketing at Potomac that we eventually called, “Shifting Gears.” It was less a sit-down-thoughtful-moment, and more a stream of consciousness spewed on Twitter one night when my frustration with the world had...