Build in Public (E5)
We F/**ed Up

by Christopher Norton | Jul 20, 2021 | Copaflyer, Jordan, Martina, Podcasts

Our Bull Bear Cereal has been a smash, but our brand refresh and new website launch fell flat. In this episode of Build in Public, we discuss how we f/**ed up: What we did wrong The cost of the mistake How we’ll do it differently next time We hope you enjoy and...

Book Club (E3)
Creative Confidence

by Christopher Norton | Jun 17, 2021 | Chase, Copaflyer, Goodnow, Jen, Jordan, Martina, Podcasts

Do you dream of infusing the creativity of a global innovation firm into your practice? Likely no, but that doesn’t mean it’s a bad idea. For this meeting of the Potomac Book Club, we read “Creative Confidence,” from the founders of IDEO. We share: What we like and...

Build in Public (E4)
Hungry?

by Christopher Norton | May 27, 2021 | Copaflyer, Jordan, Martina, Podcasts

On Monday May 24th, Potomac launched Bull Bear cereal. Not your everyday brand awareness project for an investment strategist, we discuss: Why we did it How we did it Success and failures We hope you enjoy and follow us on this journey! Subscribe in Google...

Potomac Couch (E1)
Back to the Beginning

by Christopher Norton | May 20, 2021 | Copaflyer, Jordan, Martina, Podcasts, Potomac Couch

So, after nearly 100 episodes of the Conquer Risk podcast… what do you do with almost 200 recommendations? Re-watch them and provide, well, let’s say feedback. We picked four clips at random and let the marketing team react. We hope you enjoy and follow us on this...

Build in Public (E3)
Streamyard

by Christopher Norton | Apr 30, 2021 | Copaflyer, Jordan, Martina, Podcasts

Ever wanted to learn how to produce a live show? We did, and we thought, “how hard can it be?” So, we decided to learn by doing, live – for all the world to see. Join us as we discover: What works What doesn’t What surprised us We hope you enjoy and follow us on...