5 Questions Advisors Should Ask About OCIO Services

Flashback to thirty years ago: financial advisors only had a limited number of institutional investment strategists available to them. Instead of vetting those few, advisors would typically create a basic asset allocation from a group of mutual funds.

Suppose the advisor was lucky enough to grow their business? Then their mind became occupied with many other deals, and the time spent to properly allocate assets dwindled. That’s the conundrum of an independent business owner wearing many hats.

With time came the creation of the outsourced strategist solution, where an advisor could hand over the keys of money management to a trusted third party—problem solved, right? Not really.

Fast forward to today, with the exponential growth of TAMPs, financial advisors are faced with the question, “How do I decide which strategists to use?”

Deciding on a strategist can get in the way of an advisors’ passion for helping people with their financial well-being. Uncoordinated diligence can eat up as much time as doing the actual investment research in the first place, especially if you have thousands of choices!

There are simplified ways to get the answers you’re looking for, starting with the due diligence function. The need for good diligence on the strategists that an advisor uses can make or break the long-term client investment experience they are trying to create.

Outsourcing this function is relatively new to the independent advisor world. How does an advisor even start the process to find an Outsourced Chief Investment Officer (“OCIO”)?

It can be hard to know who to trust, but the best decisions always start with education. There is a myriad of blog posts, podcasts, and content discussing the validity of OCIO services for independent advisors on the internet. Still, most are often simply directing advisors to their own pay-to-play or subscription services.

Here are some key questions advisors should ask about the OCIO functionality and how it can impact their advisory business.

1. What services does an OCIO provide?

The big multi-strategist platforms like Envestnet, Orion Portfolio Solutions (formerly FTJ FundChoice), AssetMark, etc., typically offer, at a minimum, only offer an entry-level OCIO service.

Here are the possible services an OCIO can provide:

  • Initial and ongoing due diligence of third-party investment strategists; nearly all platforms provide this basic service.
  • A custom and curated list of investment strategists for each advisor’s needs.
  • Creation of optimal models based on the need of a specific advisor and/or their client.

There are typically additional fees associated with each added service. These additional services can add distinguished value propositions to an individual advisor. 

2. Who provides OCIO services?

There are huge firms like PNCMercer, and Russell. These primarily focus on the Defined Contribution, Non-Profit, and Municipal spaces, where OCIOs have been commonplace for decades.

The concept of an OCIO for individual advisors has recently risen in popularity because advisors are demanding it. They simply don’t have the time or expertise to devote to this requirement.

I’m letting you in on a little secret in our business —most advisors don’t have access to the tools. They have not been trained on how to complete a due-diligence process on the investment strategists or models available in the marketplace. Worse yet, many TAMPs don’t even provide data beyond the last ten years for strategist models—leaving substantial insight in the dark. (The year 2008 to be exact.)

The primary source of OCIO services for individual advisors is still multi-strategist TAMPs. I fully expect there will be smaller firms that focus on this process for advisors, but our industry just isn’t there yet.

3. How does an OCIO benefit an individual advisor’s business?

The two biggest reasons individual advisors should use OCIO services are to harness their expertise and avoid wasting precious time.

As most platforms have hundreds of strategists to choose from, advisors realize that trying to find an outsourced investment strategist is like watching the rainbow spinning wheel of death.  It’s futile.

The rise in OCIO services for individual advisors is correlated to the rise in the use of TAMPs and the need for advisors to have an objective and consistent due-diligence process to satisfy their fiduciary responsibilities. In fact, it’s one of the reasons we created Insight by Potomac.

Source: Pensions and Investments, Cerulli Associates

The SEC often focuses on the connection between suitability and the investment solution provided. With the rise in advisors using multiple strategists, the reasoning for the combinations of models is being called into question too.

Having an OCIO to work with and provide the diligence and reasoning behind these model combinations can reduce the stress of these critical investment decisions.

4. What is the OCIO process for finding and combining strategists?

Each OCIO will have their own process. However, there will be many common components within the qualitative and quantitative reviews.

Qualitative factors should include things like firm structure, communication, program design, and the context of their returns and expectations.

From a quantitative standpoint, it’s all about the numbers. Understanding the risk vs. reward (maximum drawdown vs. return) and client experience is critical for this part of the review.

OCIOs typically use research tools like MorningstarZephyr, HiddenLevers, AdvisoryWorld, or YCharts. The cost typically runs from a few thousand to upwards of $20k each year!

5. What does it cost?

OCIO services that are provided within a multi-strategist TAMP can be included in the cost of using the TAMP. This is often considered part of the platform fee charged to each client.

When outsourcing directly to an OCIO, the costs vary dramatically. There is no easy answer or range.

The quantitative software alone can cost thousands each year. Unless an advisor is willing to put a ton of time into the equation, they won’t get any magic answers from software or the qualitative variables. So, refrain from using the magic 8-ball for a solution, because “the outlook not so good.”

An OCIO will typically charge based on performance, AUM, or services rendered, but please make a thorough comparison of cost vs. service!

What is the future of OCIO services for advisors?

As the TAMP business continues to scale, hands-on OCIO services are increasingly allocated to larger RIA firms. At the same time, individual RIA owners with less than $50M AUM struggle to justify the expense of hiring an OCIO.

This is where a boutique TAMP focused on the small to mid-size RIA space can make a difference.

When the subject of scale isn’t an issue, smaller TAMPs can offer:

  • In-depth due diligence on all strategists, both initial and ongoing.
  • Transparency into the results, insights, and processes behind the reviews.
  • The ability to create a custom and curated strategist list tailored for each advisor.
  • The time, ability, and expertise to create custom model combinations beyond just equal weighting.

It simply comes down to where your business fits on the TAMP totem pole. The less AUM you have, the more likely you will be relegated to the standard pre-built allocation set.

However, for those advisors craving granular customization, then the handholding of an OCIO will be critical. That is why OCIO services are baked into everything we do here at Potomac. As a multi-strategist TAMP, we provide this expertise to a variety of advisors who use our Strategies through platforms such as Envestnet, SMArtX, Axiom, and our own Union UMA.

If you’d like to learn how Potomac fills this role, we invite you to watch “How to Find a Manager,” an episode of our podcast dedicated to the search for a great manager.

Disclosure: This information is prepared for general information only and should not be considered as individual investment advice nor as a solicitation to buy or offer to sell any securities. This material does not constitute any representation as to the suitability or appropriateness of any investment advisory program or security. Please visit our FULL DISCLOSURE page.