For anyone who works in operations at a financial advisory firm, they know the workload can be demanding. Countless tasks are completed daily, from acquiring new account paperwork and transferring assets to making calls to custodians and responding to emails—the list goes on.
So, why not create a tool that simplifies and centralizes all operational information? For those who want to revolutionize how operations are managed at their company, pull up a chair.
Our Operations team aims to cultivate a first-class user experience. Every day, we map out ways to take our service to the next level. We realized that relying solely on emails, phone calls, and informational updates wasn’t enough for us anymore. It can become monotonous, and candidly, many of our competitors operate in similar ways. We needed to innovate our tactics and stand out from the rest of the industry.
We are cognizant that many of our advisors are digitally savvy, and many of them turn to social media to access new information. It only made sense to integrate our business platform with the way advisors absorb information daily. This led to the inception of ‘Insight by Potomac,’ which now broadens our operational capabilities.
Insight by Potomac
Insight by Potomac is a straightforward informational feed curated for financial advisors who utilize our TAMP, Union. It serves as a one-stop-shop informational hub, containing all our communications in one place.
Within our Insight feed are ‘spaces,’ which contain pertinent information advisors need from our Operations team. This includes Important Updates, How-to Videos, Advisor Resources, and other Helpful Information. If an advisor doesn’t use a specific tool, that’s not a problem. Insight spaces are fully customizable to their preferences.
We eliminate the tedious task of combing through emails by keeping all our updates in one space. Don’t worry, though—we are always available by email for assistance and questions.
However, this platform was designed to solve the pain points advisors face. In our Operations spaces, advisors gain insight into all operational information.
Important Updates
All the important updates and information relating to our custodians, fee payments, ADV updates, etc., that we think advisors should know, will be posted in our Important Updates space. For example, you can currently find all the pertinent information regarding the TD Ameritrade/Schwab merger there.
How-to Videos
At Potomac, we take pride in our ability to communicate through media, especially video. Many of us learn faster through viewing, engaging, and then replicating. That’s why we created a library full of how-to videos for our most frequent requests.
Within our How-to Video space, our Operations team provides step-by-step reviews of FAQs, enabling advisors to follow along. You will find how-to spaces dedicated to the Advisor Dashboard, Advisor Portal, and our Investor Portal. We have found this to be extremely helpful for our advisors and their staff.
Advisor Resources
Our advisors enjoyed our how-to videos so much that they requested us to create how-to videos they can share with their clients. The Advisor Resources space includes a video library of client-friendly videos that can be shared, as well as informational PDFs. Is your client having difficulty linking their outside accounts in the Investor Portal? There’s a video for that!
Helpful Information
For everything else and in-between, we have the Helpful Information space. Here, you will find answers to frequently asked questions, such as where to send check deposits or the key differences between Fidelity and TD Ameritrade.
Simple Stands Out
Insight by Potomac is a fundamental resource for all an advisor’s operational needs, but it goes beyond Ops. There are regular updates from our Sales Team, Marketing Tips, Research by Potomac, as well as quick links to the Potomac website and our Advisor Portal Login. It truly is an all-in-one information station!
A day in the life of the Potomac Operations Team means finding new ways to enhance the advisor experience. We believe this is what sets us apart from the rest of the industry—we will never stop working to earn your business. It’s not just about bringing advisors through our door. Once you’re here, we provide a level of service that can’t be found anywhere else.
Have questions? Don’t hesitate to reach out to one of our Operations team members for more information.
Disclosure: This information is prepared for general information only and should not be considered as individual investment advice nor as a solicitation to buy or offer to sell any securities. This material does not constitute any representation as to the suitability or appropriateness of any investment advisory program or security. Please visit our FULL DISCLOSURE page.