Why We Started the Union UMA Platform

Why We Started the
Union UMA Platform

Last summer we undertook the process of updating our brand and rebuilding our website. Beyond the simple aesthetics, the primary objective was to focus our messaging. Potomac’s mission is to help advisors succeed. We wanted to make that so clear, that you would never...
Why Advisors Need an OCIO

Why Advisors Need
an OCIO

5 Questions Advisors should know about OCIO services If you flashback thirty years ago there were very few institutional investment strategists available for financial advisors. Typically, these advisors would create their own asset allocation from a group of mutual...
What is a Bear Market?

What is a
Bear Market?

Now that we are in a bear market it’s important to understand what exactly defines a bear market. Before we dive in, I think it needs to be made clear that the conversations around defining bear markets are mostly academic. Typically, institutional money managers...