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Hello, Darling

Hello,
Darling

While this may seem like our “Coca-Cola Classic” moment, it is actually much more nuanced. Everything said about the value of our time, the effort of our marketing…

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Thankful & Blessed

Thankful
& Blessed

As we move through the holiday season at a pace that could pass for an F1 race, Professor Russo wanted to step away from the charts and the markets to…

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Kill Your Darlings

Kill Your
Darlings

Christopher titled his talk, “Kill Your Darlings.” And although originally a literary term, it is one he believes any successful marketer should, and must, follow. 

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Things  Change

Things
Change

We are witnessing what happens when a 40-year trend comes to an end. A trend that has been in place for most of our careers and many of our lives.

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What Is a TAMP?

What Is a
TAMP?

The word “TAMP” is thrown around this industry a lot. You may be saying to yourself, “I don’t even know what a f/**ing TAMP is.”

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Is Potomac an RIA?

Is Potomac
an RIA?

No matter who you are or what you do, one thing remains consistent: we are all media companies—or we should strive to be.

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